When I was the PD of Nine FM we had a morning show issue. We had to get rid of a morning show that didn’t fit the direction we were taking the station in but my GM wouldn’t allow me to cut bait until we had a solution. Serving Chicagoland from the suburbs, we had [...]
Interactive isn’t about technology. Some people think better interactive is providing the advertiser with a platform that incorporates the web even though the audience isn’t interested in the content. Podcasting little league games comes to mind. No one wants to listen to podcasts of little league games, so why would someone want to sponsor that? [...]
Here are some of my predictions for the radio biz in 2009 and beyond: 1) Sirius/XM will add another name to their merged moniker in an effort to stay alive. (I’d really like to see Google gobble them up). Someone will or they will merge yet again with another company. 2) Ryan Seacrest will realize [...]
December 16, 2008 is the day many folks will remember as “the day traffic stood still” for upwards of 4 hours. Upwards of 4 hours. Now try as you might, you’d be hard pressed to gab on the phone to friends and loved ones for 4 hours. You can’t watch TV in a car for [...]