Recently, the Lexington [Ky.] Herald-Leader reported that the market’s two News/Talk stations were engaged in a promo war over the size of their news departments. Clear Channel’s WLAP has one on-air newsperson. Cumulus rival WVLK continues to run pro…

Real listeners don’t think like that. At all.. only radio people. Bottom line, it’s either entertaining or it isn’t. There is no set formula.. well there actually is.. which is why radio is so average. If your station has the goods, use it. Maximize it… I do afternoons at KissMilwaukee.. I wouldn’t be offended if they brought in Wes, Rahny, and Alley to “takeover” during a blizzard. I would enjoy it.. possibly learn something from it..
As a radio talent, you have to adapt constantly. Radio will never = comfortable. But that’s what makes it interesting

A station should be entertaining every afternoon. Not just in emergencies. If they’re not, then for Pete’s sake, don’t call attention to it by occasionally putting your morning talent on for the drive home.

And what’s wrong with frequent traffic updates on a day like that? Seems to me that the top things on commuters’ minds that afternoon would be the weather and traffic.

I agree whole-heartedly about thinking outside the box. But, I don’t think telling the audience that you’ve got second-string talent on in the afternoon, and you’re benching them to make room for the first-stringers today, sends the right message. Because tomorrow afternoon you’re going to tune in and think, “Gee. If the station doesn’t have any confidence in this guy, why should I?”

And that’s very sad.