Matt Dubiel is a broadcaster, marketer, and an internet pioneer. He has walked the halls of WMVP, WTMX, WLUP, WCKG, and he actually worked at 9 FM in Chicago. Chicago radio icons like Steve Dahl, Mancow Muller, Harvey Wells, and Greg Solk may not be able to pick him out of a line up, but that might be because he recently lost over 70 pounds!
I ate 6 apples yesterday. That was it. I’ve been subjecting myself to some unusual social, physical and psychological experiments over the last year or so. Nothing sexual. Done some cleanses… Did a fast. Went without a car for a while. Was homeless. This latest apple thing is part of a bigger, more long term [...]
When I was the PD of Nine FM we had a morning show issue. We had to get rid of a morning show that didn’t fit the direction we were taking the station in but my GM wouldn’t allow me to cut bait until we had a solution. Serving Chicagoland from the suburbs, we had [...]
Randy Michaels (Tribune CEO) put out a list to his company chronicling 100 words that “shall not be named”. It’s my understanding this list was intended for Tribune writers, WGN TV presenters, and WGN radio hosts. “The real goal here is to avoid using words that make you sound like you’re reading, instead of talking [...]
Advertising works. Just ask Toyota. Advertising giveth to Toyota….and then advertising taketh away. Just because they didn’t pay for it, doesn’t mean it wasn’t advertising. But given the chance, wouldn’t you rather control the message as much as possible? The truth is while advertising is your only shot of controlling the message. You still have [...]
